Brand Activation Executive

VIV00915

BRAND ACTIVATION Executive

Job Description:

To develop and implement short-term intervention on market dynamic to achieve business target in an effective way.

Job Description:

1. Lead development and implementation short term trade promotion program to support business objectives:

  • Closely work with Sales, Marketing Intelligent team to develop and implement short term trade promotion program to support pricing and volume objectives;
  • Pre & post promotions evaluation through: estimated ROI, market feedback as well as market data readings when applicable.

2. Responsible for Promotion Payment and overseas tours to customers:

  • Work closely with sales & distributors to ensure promotion payment to be on-time in-full;
  • Lead & organize local/overseas tours to customers.

3. Responsible for Merchandizing / POSM items and store visibility:

  • Work with 3rd party vendors to produce and monitor the usage of merchandise materials;
  • Implement visibility activities ie. signages, store decoration.

4. Campaign planning, implementation and evaluation:

  • Closely work with Sales and customers to plan and organize customer seminars/workshops;
  • Manage 3rd party to implement seminars/workshops.

5. Ensure process complied to internal/external procedure requirement:

  • Comply internal audit procedures.

Job Requirements:

1. Educational Qualifications:

  • Bachelor degree in business, preferable in Marketing, Business Administration;
  • Proficient in Microsoft Excel, Word, PowerPoint;
  • Excellent command of English language.

2. Relevant Experiences:

  • Minimum 1-2 years of experience in marketing or trade marketing department within retail, FMCG, building materials sector, including retail network & brand / product management.

3. Leadership Competencies:

  • Analysis and problem-solving;
  • Driver change and innovation;
  • Engage & inspire;
  • Customer focus;
  • Adapt & learn.

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